East London Cake Co are a specialist Cake company who produce creative upmarket event cakes. They wanted their branding to not only reflect their ideals but to also convey their fun side.
Because there are so many companies in this industry that have an almost istock look to them. I wanted both the logo and the branding to celebrate cake, and the love of cake. The logo represents a monument and the branding the love.
The cards are based on the icing food colouring effect. The packaging and branding is American culture, which both the client and myself are great fans of.
The client was very pleased with the end result and I was very lucky to to work with such a creative client who was very passionate about their company.
